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Art Optical brings award-winning GP Bifocal from France to U.S. Marketplace

Art Optical Contact Lens, Inc. has entered into an agreement with Laboratoire Precilens of Paris, France, to manufacture and distribute the Biexpert™ GP Bifocal lens design in the United States.

Biexpert is a patented design that features slab-off GP lens technology. The non-truncated, alternating vision bifocal incorporates a unique inverse curve that fits the lower eyelid and provides a natural lens translation to near vision. The slab-off technology also creates a thinner, uniform edge profile 360 degrees around the circumference of the lens, resulting in less patient lid awareness and improved wearing comfort. The state-of-the-art technology behind this unique, patented translation system helped earn Precilens the prestigious “Innovative Company” award by the French innovation agency in 2007, as well as the “European Innovation” award last May.

Art Optical, one of the premier custom contact lens makers in the world and a leader in the supply of presbyopic lenses, sees Biexpert as a key addition to their presbyopic contact lens line-up. While multifocal contact lenses suit the need of many presbyopic patients, there are those seeking the uncompromised near vision that can only be achieved from a true segmented lens design. According to Art Optical, Biexpert fills this niche and incorporates technology that is far superior to any similar design they have manufactured in the past.

Michael A. Johnson, FCLSA, and Director of Consultation Services at Art Optical, said the company is focused on bringing value-added technology from around the globe to their practitioner base. According to Johnson, multifocal designs remain the most popular method of fitting presbyopic patients for the all-range acuity they provide. “However,” notes Johnson, “there are patients who rely heavily on the precise near vision that only a segmented option can provide.” He added, “Biexpert’s slab-off technology provides easy translation into the segment while avoiding excessive base thickness.”

To maximize oxygen exchange, wetting characteristics and deposit resistance, Art Optical will manufacture Biexpert lenses exclusively in Boston® GP materials. Biexpert is easy to fit and lenses can be ordered by providing K readings and Rx to the laboratory. Biexpert lenses are competitively priced, backed by Art Optical’s industry leading warranty program, and ready to ship within 24 hours of order.

For additional information on Biexpert, visit www.artoptical.com or contact the Art Optical Customer Care or Consultation team at 800-253-9364.

About Art Optical: Established in 1931, Art Optical Contact Lens, Inc. specializes in custom contact lenses made to exacting standards for the correction of refractive errors including myopia, hyperopia, astigmatism, and presbyopia, as well as custom contact lenses by practitioner prescription for pediatric patients, and those with post corneal trauma, pathological concerns, and ocular disease.

About Precilens: Precilens was founded in 1981 and is the first French soft and GP specialty contact lens lab to offer a range of products covering all ametryopias. Precilens conceived their first soft progressive contact lens in 1983, and has since put presbyopia at the heart of its R&D program, leading to a well recognized and full range of multifocal and bifocal design options.

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